He has distinguished himself by leading business projects in gastronomy, sales and services, and has been a tireless promoter of the city by participating as a Counselor and collaborator in various cultural and promotional projects such as enTijuanarte, Tijuana Innovadora, Congreso 43 de la Viña y el Vino and the Fundación Ópera de Tijuana, which he heads as President.
He currently works as a host, commentator and social and political analyst in various media outlets, such as Tv Azteca BC, Periódico Frontera, Uniradio TV, Periódico El Mexicano, Periodico Baja California as well as the portals Tj Noticias, PacoZea.com and San Diego Red, among others.
Among his many activities in society, he has been concerned about his professional training by studying various courses and postgraduate degrees in Mexico, the United States and Spain, in subjects such as Event Organization, Hotel Operation, Leadership, Reasoning Skills, Finance, Tourism and Hospitality, among others. He has also been a university professor forging new generations at UABC, Cetys University and Universidad Iberoamericana for more than 28 years in various periods.
General Manager of Tijuana Events
Better known as Pepe Avelar, a native of Sonora who has lived in Tijuana for 37 years. He graduated with a degree in Tourism from the Faculty of Tourism and Marketing at UABC in 1990.
Involved in business and government organizations related to tourism in Baja California, with whom he has collaborated as an official, advisor, partner, representative and leader in: